The right shampoo can either save or sabotage hair color. Since I spend a nice chunk of money on getting my locks highlighted every few months, I prefer to use shampoo without sulfates, which can strip color and moisture from hair. Not only do I feel that color stays truer when using a sulfate-free shampoo, but it’s also better for your skin and scalp.
“In combination with a great conditioner, which is necessary when you color your hair, sulfate-free shampoo users tend to have shinier, healthier looking hair with reduced color fading,” says Nicole Tresch, celebrity colorist at Rita Hazan Salon in New York City. “These shampoos typically are sodium free and contain less or no alcohol which keep hair less dry. When hair porosity is healthy, color remains more radiant and lasts longer.”
Most new formulas contain good-for-you ingredients such as omega-rich oils, antioxidants and essential oils to prevent fading and repair damage, making color glossy and healthy. “It takes some getting used to these shampoos because the sulfates are what create such a rich lather and suds, which may make you think it’s not cleaning as well, however, it is just as effective,” adds Tresch.
Here are some of my favorite sulfate-free fade-fighting shampoos:
Shu Uemura Color Lustre Sulfate-Free Brilliant Glaze Shampoo ($48)—This luxurious shampoo smells divine with notes of mandarin, freesia and vanilla and contains high-quality ingredients such as refining lipids, goji berry extract and musk rose oil for vibrant healthy color after multiple washes.
R+Co Gemstone Color Shampoo ($24)—This works on all hair colors and hair types with pea extract to preserve color and prevent fading while hibiscus and rice extract condition hair and add tons of shine.
Rahua Shampoo ($32)—My stylist Tim Nolan got me hooked on this all-natural shampoo infused with ingredients from the Amazon rainforest such as rahua oil (pronounced ra-wa) cultivated from the Ungurahua nut that deeply penetrates hair follicles to repair and nourish damaged tresses. I love the smell and it leaves my hair bright and shiny with just the right amount of body.
L’Oreal EverPure Moisture Shampoo ($6.99)—This drugstore shampoo doesn’t weigh my hair down, adds just the right amount of moisture and leaves color nice and bright even after frequent washes.
Purely Perfect Cleansing Crème ($40)—Not your typical shampoo, this hair cleanser contains no sulfates and no detergents, removing dirt and oil with essential oils and aloe vera. It goes on rich like conditioner and leaves color shiny and vibrant.
*Photo taken by Vix Walker